Branded Ganapati Bappa !!!!

" Ganapati Bappa Morya " the air is filled with more shouts and shrills of joy and excitement in the air.The Elephant headed deity has been turned out to be trump card for the marketing of products and brands . The initial branding of Ganapati has been started by the most famous , influential and perhaps the richest Ganesh mandal in Lalbaug called "Lalbaugcha Raja". The belief that the Raja makes true all the wishes of his bhakt ( navasa) and it started the brand with long crowd bee lining the area to touch the feet of the lord.


This instance has in fact picked up prominence in last 5- 10 years where every mandal has started to advertise that there Ganapati fulfills the wish of every bhakt ( navsala pavnara ganapati). This craze thus brought along the horde of advertisers and media to cash on the craze generated by the Raja. Thus came the huge mandaps with historical monuments of Red fort, Akshardhama Temple(in pic) came along . Huge hoardings of advertisers especially of the Manikchand pan masala were always seen at the entrance of the set . Thanks to people awareness the mandal has stopped using tobacco's related advertises from this year .


The media especially the regional news channel started special slots to follow our loving God Ganapati . They stated various contests for the tallest idol , beautiful set design and eco friendly Ganesh mandals. This craze brought many big sponsors to telecast the event and genrate brand identity among the mass with this popular festival. Film stars like Amitabh and TV Starlets also joined the bandwagon to join the aarti of the rich and the famous Lalbaugcha Raja. Since there is heavy rush and huge serpentine queue people prefer to watch the Bappa on their TV screens.Even social media sites like YouTube show daily the live coverage of aartis of the ganesh mandals .

The major branding exercise was done through the "PUNE FESTIVAL " which was always associated by the ill famous Suresh Kalamadi. It got the Ganapati and its cultural, traditional value all over the globe. Ganesh festival also is the right time for the automobile industry to bring on the promotional activities in force to drive home the Car as SHUBH Aarambh.The white good industry also bring lots of freebies and special discounts on the occasion of Ganesh festivities.

So the Ganesh festival with its bhakti and fun filled 10 days are now also recharged by every brands who try to encash the festive atmosphere around . so all the indigenous part activities like drama, elocution and the specific record dance has lost its place to the razzmatazz show. The enjoy of watching the movie in the makeshift generated open theater has its own charm. thus the Ganesh festival has been turned over from Bhakti to Brand GANAPATI.
GANAPATI BAPPA MORYA!!!!!!!!!!!!